Results: Direct Mail
ReadSmart is proven to increase results in Direct Mail.
Direct mail marketers know they must deliver a powerful and meaningful message to stand out in today’s world. With the costs of postal mail continuing to rise and response rates across the board declining, what could you do with a 20% increase in income per piece mailed?
ReadSmart has been thoroughly tested in hundreds of thousands of pieces mailed, and consistently outperforms the control. Here are the results from two national direct mail tests: