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	<title>ReadSmart</title>
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		<title>Approved Provider Materials</title>
		<link>http://www.readsmart.com/2011/01/approved-provider-materials/</link>
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		<pubDate>Wed, 05 Jan 2011 17:06:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Be sure to view the sales presentation here.]]></description>
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<p>Be sure to view the sales presentation <a title="Animated Sales Presentation" href="http://www.readsmart.com/case-histories/presentation/">here</a>.</p>
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		<title>Increase your results</title>
		<link>http://www.readsmart.com/2010/11/get-higher-response-rates/</link>
		<comments>http://www.readsmart.com/2010/11/get-higher-response-rates/#comments</comments>
		<pubDate>Mon, 01 Nov 2010 20:32:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured Articles]]></category>

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		<description><![CDATA[ReadSmart is proven to increase results in Direct Mail. Get increased order size, more first time buyers, higher income per piece mailed.]]></description>
			<content:encoded><![CDATA[<p><strong>ReadSmart is proven to increase results in Direct Mail. Get increased order and gift size, more first time buyers, higher income per piece mailed.</strong></p>
<p>Direct mail marketers know they must deliver a powerful and meaningful message to stand out in today&#8217;s  world. With the costs of postal mail continuing to rise and response rates across the board declining, what could you do with a 20% increase in income per piece mailed?</p>
<p>ReadSmart has been thoroughly tested in hundreds of thousands of  pieces mailed, and consistently outperforms the control. Here are the  results from two national direct mail tests:</p>

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		<title>Perfect digital books</title>
		<link>http://www.readsmart.com/2010/10/perfectly-formatted-for-todays-mobile-world/</link>
		<comments>http://www.readsmart.com/2010/10/perfectly-formatted-for-todays-mobile-world/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 22:59:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured Articles]]></category>

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		<description><![CDATA[ReadSmart makes digital books that look and feel like printed books instead of a generic eBook.]]></description>
			<content:encoded><![CDATA[<p>Read Smart optimizes content. Once a digital book has been created with ReadSmart, it has the look and feel of a printed book, not a generic eBook.</p>
<p><span id="more-41"></span></p>
<p><strong>Writers, publishers, editors: </strong>Don&#8217;t be stuck with a generic ebook! ReadSmart technology converts digital typesetting files used for print books to digital books. Once a digital book has been created using ReadSmart technology, it has the look and feel of a book, not a generic electronic document.</p>

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		<title>Make copy memorable</title>
		<link>http://www.readsmart.com/2010/10/your-copy-optimized-by-science/</link>
		<comments>http://www.readsmart.com/2010/10/your-copy-optimized-by-science/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 18:29:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured Articles]]></category>

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		<description><![CDATA[ReadSmart formatting can be applied to any copy-rich material such as advertising, collateral, annual reports and other publications, making them easier to read and much more memorable.]]></description>
			<content:encoded><![CDATA[<p>ReadSmart formatting can be applied to any copy-rich material such as advertising, collateral, annual reports and other publications, making them easier to read and much more memorable.</p>
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