Why It Works

Why It Works

ReadSmart is based on more than 40 years of dedicated research into how the brain most efficiently processes written words and sentences. Every document is custom-analyzed to create a unique library of the words and phrases used.  ReadSmart then makes small alterations to improve the spacing between words, the size of words, and line endings based on the linguistic, psychological, and informational properties of the text within that document. Text that has been transformed using ReadSmart provides documented improvements for the reader.

Our team of experts in linguistics, psychology, neuroscience, and computer science  have developed software algorithms to subtly improve the arrangement of text on the printed or digital page. ReadSmart bends the rules of typographic practice by making these small, customized adjustments to every character in a document to improve the understanding and appearance of the text. Although these changes to the composition of the text are small, they facilitate eye-movements and comprehension. As a result, these minute adjustments to letter size and spacing, and the spaces between words and phrases end up optimizing your message. In other words, ReadSmart is a new, intelligent approach to the old technology of typesetting.

Click through the boxes below to see an example of ReadSmart formatting, in just one paragraph from a direct mail letter:

As you can see, these changes are unobtrusive and most readers will not be aware of them. Even in this one paragraph dozens of changes were applied, and a typical page of text will have over 1,000 minute adjustments like these. Although subtle, text that has been transformed using ReadSmart provides documented improvements for the reader: reading speed is increased up to 23%, reading comprehension up to 24%, and reading enjoyment up to 38% and persuasiveness is increased up to 39%.

The first type revolution was the invention of uniform, moveable type.

The ReadSmart revolution is the invention of intelligently non-uniform type. With the digitalization of type, the internet, and wireless networks, moveable type is even more mobile than ever; however, the uniformity that was crucial during the past six centuries is no longer necessary in the digital age. There hasn’t been a breakthrough in typesetting like this since Gutenberg.

Read more:

How It Works
Why It Works
The Science Behind ReadSmart
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