ReadSmart® is based on more than 40 years of dedicated research into how the brain most efficiently processes written words and sentences. Every document is custom analyzed to create a unique library of the words and phrases used. ReadSmart then makes small alterations to improve the spacing between words, the size of words, and line endings based on the linguistic, psychological, and informational properties of the text within that document. Text that has been transformed using ReadSmart provides documented improvements
for the reader.
Our team of experts in linguistics, psychology, neuroscience, and computer science have developed software algorithms to subtly improve the arrangement of text on the printed or digital page. ReadSmart bends the rules of typographic practice by making small, customized adjustments to every character in a document to improve the understanding and appearance of the text.
The minute adjustments to letter size and spacing facilitate eye-movements and comprehension. They optimize your message, make it accessible to more readers, and help the reader to remember it.
ReadSmart is a new, intelligent approach to the old technology
of typesetting.
ReadSmart is based on more than 40 years of dedicated research into how the brain most efficiently processes written words and sentences. Every document is custom-analyzed to create a unique library of the words and phrases used.
Based on the linguistic, psychological, and informational properties
of the text, ReadSmart makes improvements by adjusting the spacing between words, the size of words, and line endings
Text that has been transformed using ReadSmart provides documented improvements for the reader.
These changes are unobtrusive and most readers will not be aware
of them. Even in this one paragraph dozens of changes were applied, and a typical page of text will have more 1,000 minute adjustments.
Although subtle, text that has been transformed using ReadSmart provides documented improvements for the reader: reading speed is increased up to 23%, reading comprehension up to 24%, and reading enjoyment up to 38% and persuasiveness is increased up to 39%.
The ReadSmart revolution is the invention of intelligent non-uniform type.With the digitalization of type, the internet, and wireless networks, moveable type is even more mobile than ever; however,
the uniformity that was crucial during the past six centuries is no longer necessary in the digital age. There hasn’t been a breakthrough in typesetting like this since Gutenberg.